Peace Corps Branding Launch - June 1, 2016
WASHINGTON, D.C., June 1, 2016 – Today the Peace Corps unveiled a refreshed brand platform that underscores the agency’s commitment to engaging the next generation of Americans who want to make positive, lasting change in the world. The new look embraces a digitally focused communications approach and aims to make the Peace Corps more accessible to audiences through the platforms they already use.
Built to fit Peace Corps’ unique mission, the refreshed platform includes an updated logo with a bright, modern look, and a bold new website, overhauled to be responsive and completely mobile-friendly. Together the elements tell a compelling story that is authentic, fresh and engaging while still honoring the agency’s historic roots.